Flourish celebrates two finalists in Women in Sales Awards 2025
Published on October 9, 2025

We’re thrilled to reveal that Sarah Skelton and Sarah James from Flourish have been shortlisted as finalists in the Women in Sales Awards Europe, a prestigious recognition of excellence in sales across the continent.
- Sarah Skelton – Co-Founder & MD, Flourish – Best Sales Mentor
- Sarah James – Business Development Executive, Flourish – Best Sales Newcomer
This nomination is more than just an accolade. It’s a marker that at Flourish, we don’t just recruit sales talent – we nurture and elevate it. Our very own Skelly and Saz are proof that our methodology, coaching and culture delivers results. These women aren’t just nominees; they are living examples of our promise: we live what we sell.
Under Skelly’s direction, Flourish applies commercial insight with a human touch, championing candidates from diverse backgrounds and helping organisations build high-performing, inclusive sales teams. Saz, likewise, exemplifies impact and dedication in everything she does.
Beyond Flourish: celebrating the wider Apprentify Group
We’re also proud to stand alongside our fellow finalists from the Apprentify Group: Sophie Smith, Melissa Hull, Portia Fletcher and Lauren Rogers. Their nominations amplify what Flourish and Apprentify stand for; consistent investment in people growth, and opportunity across the Group.
Congratulations, Skelly and Saz, and to all the finalists. We look forward to celebrating your successes and coming together on 17th December for the awards ceremony!